Following the huge success of the Nakadai Pavilion 2010, FBA were invited to become 2011′s Show Designer for Tokyo’s Designers Week. Understanding the site’s inherent dynamism as essential characteristics of a design trade show in the middle of a city, FBA’s show design managed to turn the event into the most successful in its 26-year-long history, attracting an unprecedented 91,239 visitors. FBA’s creative direction encompassed the overall layout of the exhibition, the art exhibitions, and the Ministry of Trade and Economics’ “Creating Heritage – Tohoku to the Future exhibition design.
FBA: Florian Busch, Tomoyuki Sudo
Client: Design Association NPO
FBA: フロリアン ブッシュ、須藤朋之
施主: Design Association NPO